Skaalsvik, Hugo
      Service branding in the cruise industry: a case of the Norwegian Coastal Voyage (Hurtigruten) / Hugo Skaalsvik, Bjorn Olsen.

UDK: 338.48-52:797.1(481); 338.488(481)

KST: 2253-1; KST: 2415; KST: 1021NO
* kružna putovanja * klasifikacija, kategorizacija, standardizacija, branding * Norveška
* znanstveni članak
* service brand * qualitative research * case study research * the Norwegian Coastal Voyage * Hurtigruten

* cruising * classification, categorization, standardization, branding * Norway

1. Olsen, Bjorn


U: Tourism : an international interdisciplinary journal. Vol. 61 (2013), No. 4. - 425-449.

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