Lee, Misung
      Medical tourism - attracting Japanese tourists for medical tourism experience / Misung Lee, Heesup Han, Tim Lockyer.

KST: 81-4; KST: 81-16; KST: 3223-1-1; KST: 663-1; KST: 1043
* zdravstveni turizam * međunarodni, inozemni turizam * ponašanje i iskustvo potrošača * učinkovitost promocije i usmena promocija * Sjeveroistočna Azija
* znanstveni članak
* medical tourism * Japanese tourist * Theory of Planned Behavior (TPB) * travel intention

* health tourism * international, foreign tourism * consumer behaviour and experience * tourism efficacity and word of mouth * North-East Asia

1. Han, Heesup
2. Lockyer, Tim


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 29 (2012), No. 1-2. - 69-86.

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