Chih, Wen-Hai
      The antecedents of consumer online buying impulsiveness on a travel website: individual internal factor perspectives / Wen-Hai Chih, Cedrie Hsi-Jui Wu, Hung-Jen Li. - 2012.

KST: 732; KST: 3223-1-1
* elektroničko poslovanje * ponašanje i iskustvo potrošača
* znanstveni članak
* hedonic consumption needs * impulsive buying tendency * positive affect * normative evaluations * buying impulsiveness

* e-business * consumer behaviour and experience

1. Wu, Cedric Hsu-Jui
2. Li, Hung-Jen


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 29 (2012), No. 5-6. - 430-443.

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