Zhang, Jian Jane
      Image of all hotel scales on travel blogs: its impact on customer loyalty / Jian Jane Zhang, Zhenxing Mao.

KST: 2221; KST: 733-1; KST: 4222; KST: 1051
* hotelijerstvo * blog, društvene mreže, sadržaj koji stvara korisnik (UGC) * image i marka (brand) * Sjeverna Amerika
* znanstveni članak
* hotel image * online reviews * revisit intention * referrals

* hotel industry * blogs, social networks, user generated content (UGC) * image and brand * North America

1. Mao, Zhenxing


U: Journal of hospitality marketing & management. Vol. 21 (2012), No. 1-2. - 113-131.

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