Hochgraefe, Carmen
      Links between Swiss hotel guests' product involvement and brand loyalty / Carmen Hochgraefe, Saskia Faulk, Michael Vieregge.

KST: 2221; KST: 4221-4; KST: 4222; KST: 3223-1-1; KST: 1025CH
* hotelijerstvo * preferencije, vjernost * image i marka (brand) * ponašanje i iskustvo potrošača * Švicarska
* znanstveni članak
* product involvement * brand loyalty * Swiss leisure tourists * travellers * hotel marketing

* hotel industry * preferences, loyalty * image and brand * consumer behaviour and experience * Switzerland

1. Faulk, Saskia
2. Vieregge, Michael


U: Journal of hospitality marketing & management. Vol. 21 (2012), No. 1-2. - 20-39.

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