Kim, Jun Woo
      Relationship between corporate image and purchase behavior: moderating effects of personal characteristics and situational factors / Jun Woo Kim, Brian Crow, Yu Kyoum Kim.

KST: 81-19-3; KST: 4222; KST: 3223-1-1; KST: 1051
* festivali * image i marka (brand) * ponašanje i iskustvo potrošača * Sjeverna Amerika
* znanstveni članak
* event sponsorship * corporate image * moderator effects

* festivals * image and brand * consumer behaviour and experience * North America

1. Crow, Brian
2. Kim, Yu Kyoum


U: Event management : an international journal. Vol. 15 (2011), No. 3. - 245-266.

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