Ramirez-Hurtado, J. M.
      Interpreting franchisors' preferences in the travel agency industry: the case of Spain / J. M. Ramirez-Hurtado, F. M. Guerrero-Casas, F. J. Rondan-Cataluna.

KST: 423-1; KST: 2423; KST: 713; KST: 1023ES
* franchising * turističke agencije - posebna pitanja * ankete * Španjolska
* znanstveni članak
* franchising * preferences * travel agency * conjoint analysis * principal component analysis

* franchising * travel agencies - specific issues * surveys * Spain

1. Guerrero-Casas, F. M.
2. Rondan-Cataluna, F. J.


U: Tourism analysis : an interdisciplinary journal. Vol. 16 (2011), No. 5. - 545-555.

---