Hakala, Ulla
      Co-creating a nation brand "bottom up" / Ulla Hakala, Arja Lemmetyinen.

KST: 4222; KST: 1021FI
* image i marka (brand) * Finska
* znanstveni članak
* place branding * nation branding * identity * image * co-creation * Finland * brand management * countries

* image and brand * Finland

1. Lemmetyinen, Arja


U: Tourism review = Revue de tourisme = Zeitschrift für Fremdenverkehr. Vol. 66 (2011), No. 3. - 14-24.

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