Boga, Tanja C.
      Branding new services in health tourism / Tanja C. Boga, Klaus Weiermair.

KST: 81-4; KST: 4222; KST: 3223-1-1
* zdravstveni turizam * image i marka (brand) * ponašanje i iskustvo potrošača
* znanstveni članak
* personal health * tourism * mountains * brands * consumer behaviour

* health tourism * image and brand * consumer behaviour and experience

1. Weiermair, Klaus


U: Tourism review = Revue de tourisme = Zeitschrift für Fremdenverkehr. Vol. 66 (2011), No. 1-2. - 90-106.

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