Prentice, Catherine
      Relationship marketing in the casino industry / Catherine Prentice, Brian King.

* znanstveni članak
* casino frontline employees * casino high-end market * relationship marketing * relationship selling behaviours * service performance

1. King, Brian


U: Journal of vacation marketing : an international journal. Vol. 17 (2011), No. 1. - 51-63.
Vol. 17 (2011), No. 1