Bender Stringam, Betsy
      An analysis of word-of-mouth ratings and guest comments of online hotel distribution sites / Betsy Bender Stringam, John Gerdes.

KST: 2221; KST: 663-1; KST: 733
* hotelijerstvo * učinkovitost promocije i usmena promocija * web stranice
* znanstveni članak
* hotel * rating * comment * internet * DBPM * Expedia

* hotel industry * tourism efficacity and word of mouth * web pages

1. Gerdes, John


U: Journal of hospitality marketing & management. Vol. 19 (2010), No. 7. - 773-796.

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