Huang, Yinghua
      The impact of virtual worlds on word-of-mouth: improving social networking and servicescape in the hospitality industry / Jungsun Kim, Andrew Hardin.

KST: 3223-1-1; KST: 4221; KST: 734
* ponašanje i iskustvo potrošača * motivacije * informatika i turizam - ostalo
* znanstveni članak
* motivations * travel knowledge sharing * social network site

* consumer behaviour and experience * motivations * tourism and informatics - other

1. Basu, Choton
2. Hsu, Maxwell K.


U: Journal of hospitality marketing & management. Vol. 19 (2010), No. 7. - 717-734.

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