Lee, Chung Hun
Customer uncertainty dimensions and online information search in the context of hotel booking channel / Chung Hun Lee, David A. Cranage.
KST: 3223-1; KST: 4221-2; KST: 2221; KST: 731
* ponašanje i iskustvo potrošača * odluke, izbor, namjere * hotelijerstvo * rezervacijski i distribucijski sustavi
* znanstveni članak
* knowledge uncertainty * choice uncertainty * information search * online hotel booking channel
* consumer behaviour and experience * decisions, choice, intentions * hotel industry * reservation and distribution systems
1. Cranage, David A.
U: Journal of hospitality marketing & management. Vol. 19 (2010), No. 5. - 397-420.