Tsang, Nelson K.F.
      An examination of the relationship between employee perception and hotel brand equity / Nelson K.F. Tsang, Louisa Y.S. Lee, Frances X.H. Li.

KST: 4222; KST: 2221; KST: 133-4
* image i marka (brand) * hotelijerstvo * zaposlenici u ugostiteljstvu
* znanstveni članak
* brand equity * employee * brand management

* image and brand * hotel industry * employees in catering industry

1. Lee, Louisa Y.S.
2. Li, Frances X.H.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 28 (2011), No. 5. - 481-497.

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