Lin, Long-Yi
      The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word-of.mouth / Long-Yi Lin, Ching-Yuh Lu.

KST: 4222; KST: 4221-2; KST: 363-3; KST: 663-1
* image i marka (brand) * odluke * marketing u turizmu - ostalo * kontrola učinkovitosti promocije
* znanstveni članak
* corporate image * relationship marketing * trust * purchasing

* image and brand * decisions * marketing in tourism - other * tourism efficacity control

1. Lu, Ching-Yuh


U: Tourism review = Revue de tourisme = Zeitschrift für Fremdenverkehr. Vol. 65 (2010), No. 3. - 16-34.

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