Hallmann, Kirstin
      The impact of image congruence between sport event and destination on behavioural intentions / Kirswtin Hallmann, Christoph Breuer.

KST: 81-19-1; KST: 434-1; KST: 4222; KST: 3223-1-1
* spektakli, mega-events * sport * image i marka (brand) * ponašanje i iskustvo potrošača
* znanstveni članak
* sporting events * tourism * Germany * product image

* mega-events * sports * image and brand * consumer behaviour and experience

1. Breuer, Christoph


U: Tourism review = Revue de tourisme = Zeitschrift für Fremdenverkehr. Vol. 65 (2010), No. 1. - 66-74.

---