The effects of advertising awareness and media form on travel intentions / Sean M. Hennessey ... [et al.].

KST: 4221-2; KST: 661; KST: 663-1
* odluke * turistička promocija i informiranje - općenito * kontrola učinkovitosti promocije
* znanstveni članak
* travel intentions advertising * official visitor website * web survey * destination awareness

* decisions * tourism publicity and information - general * tourism efficacity control

1. Hennessey, Sean M.
2. Yun, Dongkoo
3. MacDonald, Roberta
4. MacEachern, Melissa


U: Journal of hospitality marketing & management. Vol. 19 (2010), No. 3. - 217-243.

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