Social networking as a marketing tool: the case of a small Australian company, 700-716.
Exploring motivations of travel knowledge sharing on social network sites: an empirical investigation of U.S. college students, 735-753.
The impact of virtual worlds on word-of-mouth: improving social networking and servicescape in the hospitality industry, 717-734.
Managing a hotel's image on TripAdvisor, 754-772.
An analysis of word-of-mouth ratings and guest comments of online hotel distribution sites, 773-796.
Complaining in cyberspace: the motives and forms of hotel guests' complaints online, 797-818.