Kang, Bomi
      Examination of contingency, innovation adoption, and channel power theory relating to electronic distribution channels in the U.S. lodging industry: an integrated view / Bomi Kang, K. Pearl Brewer.

KST: 2221; KST: 732; KST: 1051
* hotelijerstvo * elektroničko poslovanje * Sjeverna Amerika
* znanstveni članak
* channel power theory * contingency theory * hotel electronic distribution channel * innovation adoption theory * internet strategy * marketing channel

* hotel industry * e-business * North America

1. Brewer, K. Pearl


U: International journal of hospitality and tourism administration. Vol.10 (2009), No. 1. - 3-24.

---