Yeung, Ruth
      Retail event: a comparative study between local residents and tourists in spontaneous purchase / Ruth Yeung, Wallace M.S. Yee.

UDK: 338.48-611(510); 338.487:366

KST: 3223-1-1; KST: 2261; KST: 1043
* ponašanje i iskustvo potrošača * unutarnja trgovina * Istočna Azija i Pacifik
* znanstveni članak
* Chinese New Year Festival * flower market * cultural tradition * free sample tasting * purchase on impulse * Macao

* consumer behaviour and experience * internal trade * East Asia and the Pacific

1. Yee, Wallace M.S.


U: Tourism : an international interdisciplinary journal. Vol. 59 (2011), No. 2. - 169-182.

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