Hung, Kam
      The role of self- and functional congruity in cruise intentions / Kam Hung, James F. Petrick. - 2011.

KST: 2253-1; KST: 4221-2; KST: 4222
* kružna putovanja * odluke * image i marka (brand)
* znanstveni članak
* self-congruity * functional congruity * affective image * cognitive image * travel intentions

* cruising * decisions * image and brand

1. Petrick, James F.


U: Journal of travel research. Vol. 50 (2011), No. 1. - 100-112.

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