Kim, Myung-Ja
      The effect of perceived trust on electronic commerce: shopping online for tourism products and services in South Korea / Myung-Ja Kim, Namho Chung, Choong-Ki Lee. - 2011.

KST: 732; KST: 1043
* elektroničko poslovanje * Istočna Azija i Pacifik
* znanstveni članak
* trust * e-commerce * navigation functionality * security * transaction cost * satisfaction * loyalty * tourism e-commerce

* e-business * East Asia and the Pacific

1. Chung, Namho
2. Lee, Choong-Ki


U: Tourism management : research - policies - practice. Vol. 32 (2011), No. 2. - 256-265.

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