Douglas, Alecia C.
      Smooth sailing? Passengers' assessment of cruise brand equity / Alecia C. Douglas, Juline E. Mills, Kelly Virginia Phelan.

KST: 2253-1; KST: 4222
* kružna putovanja * image i marka (brand)
* znanstveni članak
* branding * brand equity * cruise line industry

* cruising * image and brand

1. Mills, Juline E.
2. Phelan, Kelly Virginia


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 27 (2010), No. 7. - 649-675.

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