van der Veen, Robert
      Exploratory study of the measurement scales for the perceived image and advertising effectiveness of celebrity endorsers in a tourism context / Robert van der Veen, Haiyan Song.

KST: 663-1; KST: 363-2; KST: 524
* kontrola učinkovitosti promocije * marketing destinacija * posebne atrakcije
* znanstveni članak
* celebrity endorsement * destination marketing * principle component analysis * confirmatory factor analysis

* tourism efficacity control * destination marketing * specific attractions

1. Song, Haiyan


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 27 (2010), No. 5. - 460-473.

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