Camarero, Carmen
      Components of art exhibition brand equity for internal and external visitors / Carmen Camarero, Maria Jose Garrido, Eva Vicente.

KST: 81-19-2; KST: 432; KST: 4222
* izložbe i sajmovi * turizam i kultura, umjetnost * image i marka (brand)
* znanstveni članak
* brand equity * art exhibitions * cultural organizations

* exhibitions, fairs * tourism and culture, arts * image and brand

1. Jose Garrido, Maria
2. Vicente, Eva


U: Tourism management : research - policies - practice. Vol. 31 (2010), No. 4. - 495-504.

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