Lee, Jin-Soo
      Reexamination of attendee-based brand equity / Jin-Soo Lee, Ki-Jon Back.

KST: 4222
* image i marka (brand)
* znanstveni članak
* attendee-based brand equity * brand association * differential effect of brand knowledge

* image and brand

1. Back, Ki-Joon


U: Tourism management : research - policies - practice. Vol. 31 (2010), No. 3. - 395-401.

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