A review of personality research in the tourism and hospitality context, 439-459.
Exploratory study of the measurement scales for the perceived image and advertising effectiveness of celebrity endorsers in a tourism context, 460-473.
The impact of diversity seeking and volunteer orientation on desire for alternative spring break programs, 474-490.
Predicting tourists' intention to try local cuisine using a modified theory of reasoned action: the case of New Orleans, 491-506.
Understanding supplier-selection criteria: meeting planners' approaches to selecting and maintaining suppliers, 507-518.
Knowledge dissemination in tourism education: a case of tourism marketing, 519-532.
World heritage sites: the purposes and politics of destination branding, 533-545.