Sancho Esper, Franco
      Tourism destination image and motivations: the Spanish perspective of Mexico / Franco Sancho Esper, Jorge Alvarez Rateike. - 2010.

KST: 4222; KST: 363-2; KST: 4221; KST: 1023ES; KST: 1052
* image i marka (brand) * marketing destinacija * motivacije * Španjolska * Srednja Amerika i Karibi
* znanstveni članak
* tourism * marketing * destination image * Latin America * Mexico * structural equations

* image and brand * destination marketing * motivations * Spain * Central America and the Caribbean

1. Alvarez Rateike, Jorge


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 27 (2010), No. 4. - 349-360.

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