Li, Bin
      Study of the dimensions of customer-based hotel brand equity / Bin Li, Huimin Gu, Haiying Yang.

KST: 4222; KST: 2411; KST: 2221
* image i marka (brand) * ekonomika ugostiteljskog poduzeća, financije * hotelijerstvo
* znanstveni članak
* customer * hotel brand * hotel brand equity * hotel brand equity dimensions

* image and brand * economics of catering enterprise, finances * hotel industry

1. Gu, Huimin
2. Yang, Haiying


U: Journal of China tourism research. Vol. 6 (2010), No. 1. - 2-21.

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