Structural relationships among involvement, destination brand equity, satisfaction and destination visit intentions: the case of Japanese outbound travelers / Soon-Ho Kim ...[et al.].

* znanstveni članak
* destination brand equity * intention to visit * involvement * satisfaction * Structural Equation Modeling (SEM)

1. Kim, Soon-Ho
2. Han, Hye-Sook
3. Holland, Stephen
4. Byon, Kevin K.


U: Journal of vacation marketing : an international journal. Vol. 15 (2009), No. 4. - 349-365.

---