Walsh, Gianfranco
      Purchasing vacation packages through shop-at-home television programs: an analysis of consumers' consumption motives / Gianfranco Walsh, Kevin P. Gwinner.

* znanstveni članak
* buying motives * direct-response marketing * shop-at-home travel television * cluster analysis * travel services * viewing behavior

1. Gwinner, Kevin P.


U: Journal of vacation marketing : an international journal. Vol. 15 (2009), No. 2. - 111-128.

---