O'Neill, John W.
      Hotel brand strategy / John W. O'Neill, Anna S. Mattila.

KST: 2221; KST: 4222; KST: 423-1
* hotelijerstvo * image i marka (brand) * franchising
* znanstveni članak
* brand management * customer satisfaction * hotel asset value

* hotel industry * image and brand * franchising

1. Mattila, Anna S.


U: The Cornell Hotel and restaurant administration quarterly. Vol. 51 (2010), No. 1. - 27-34.

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