Bieger, Thomas
      Size matters! Increasing DMO effectiveness and extending tourism destination boundaries / Thomas Bieger, Pietro Beritelli, Christian Laesser.

UDK: 338.488.2;640.41(560)

KST: 332-2; KST: 363-2; KST: 1025CH
* turistička destinacija - razni aspekti * marketing destinacija * Švicarska
* znanstveni članak
* destination marketing organisations * destination marketing * DMO functions * DMO tasks * DMO budgets * Switzerland

* tourism destination - diverse aspects * destination marketing * Switzerland

1. Beritelli, Pietro
2. Laesser, Christian


U: Tourism : an international interdisciplinary journal. Vol. 57 (2009), No. 3. - 309-327.

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