Naipaul, Sandra
      Regional destination marketing: a collaborative approach / Sandra Naipaul, Youcheng Wang, Fevzi Okumus. - 2009.

KST: 81-6; KST: 363-2; KST: 215
* ruralni turizam * marketing destinacija * turizam i regionalni razvoj
* znanstveni članak
* agritourism * collaboration * CVBs * destination marketing organizations * case study * qualitative research

* rural tourism * destination marketing * tourism and regional development

1. Wang, Youcheng
2. Okumus, Fevzi


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 26 (2009), No. 5-6. - 462-481.

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