Hotel rebranding and rescaling : effects on financial performance / Bjorn Hanson ... [et al.].

KST: 4222; KST: 2411; KST: 2221
* image i marka (brand) * tehničko-tehnološki aspekti ugostiteljskog poduzeća * hotelijerstvo
* znanstveni članak
* hotel rebranding * hotel financial performance * hotel obsolescence

* image and brand * technical and technological aspects of catering enterprise * hotel industry

1. Hanson, Bjorn


U: The Cornell Hotel and restaurant administration quarterly. Vol. 50 (2009), No. 3. - 360-370.

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