Park, Sun-Young
Conceptualizing intention to take a vacation form to understand noncustomers / Sun-Young Park, James F. Petrick. - 2009.
KST: 4221-2; KST: 4222
* odluke * image i marka (brand)
* znanstveni članak
* nonchoice behavior * image * constraints * noncustomers
* decisions * image and brand
1. Petrick, James F.
U: Journal of travel & tourism marketing OTPIS 2021. Vol. 26 (2009), No. 3. - 264-283.