Tasci, Asli D. A.
      Destination branding input-output analysis: a method of evaluating productivity / Asli D. A. Tasci, Basak Denizci.

KST: 332-2; KST: 363-2; KST: 4222
* turistička destinacija - razni aspekti * marketing destinacija * image i marka (brand)
* znanstveni članak
* destination branding * return on brand investment * integrated marketing communication * branding input-output analysis * IMC * ROI * ROBI

* tourism destination - diverse aspects * destination marketing * image and brand

1. Denizci, Basak


U: Tourism analysis : an interdisciplinary journal. Vol. 14 (2009), No. 1. - 65-83.

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