Cross, Robert G.
      Revenue management's renaissance : a rebirth of the art and science of profitable revenue generation / Robert G. Cross, Jon A. Higbie, David Q. (Dax) Cross. - 2009.

KST: 2411-2; KST: 2411
* rentabilnost ugostiteljskog poduzeća * ekonomika ugostiteljskog poduzeća, financije
* znanstveni članak
* revenue management * price optimization * revenue generation index * customer-centric revenue management

* profitability of catering enterprise * economics of catering enterprise, finances

1. Higbie, Jon A.
2. Cross, David Q. (Dax)


U: The Cornell Hotel and restaurant administration quarterly. Vol. 50 (2009), No. 1. - 56-81.

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