Park, Oun Joung
      Collaboration between CVB and local community in destination marketing: CVB executives' perspective / Oun Joung Park, Xinran Y. Lehto, Alastair M. Morrison.

KST: 663-3; KST: 363-2
* turistički informativni centri * marketing destinacija
* znanstveni članak
* collaboration factors * CVB executives * local community * destination marketing

* tourist information centres * destination marketing

1. Lehto, Xinran Y.
2. Morrison, Alastair M.


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 17 (2008), No. 3-4. - 395-417.

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