Racherla, Pradeep
      eCRM system adoption by hospitality organizations: a technology-organization-environment (TOE) framework / Pradeep Racherla, Clark Hu.

KST: 734; KST: 2414
* informatika i turizam - ostalo * tehničko-tehnološki aspekti ugostiteljskog poduzeća
* znanstveni članak
* eCRM (electronic customer relationship management) * hospitality industry * technology adoption * TOE (technology, organization and environment)

* tourism and informatics - other * technical and technological aspects of catering enterprise

1. Hu, Clark


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 17 (2008), No. 1-2. - 30-58.

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