Jackson, Leonard A.
      A conceptual framework for managing lodging brands: a balanced-scorecard approach / Leonard A. Jackson, Hailin Qu.

KST: 4222; KST: 2221
* image i marka (brand) * hotelijerstvo
* znanstveni članak
* brand management * brand maintenance * balanced-scorecard * lodging * hotel * framework

* image and brand * hotel industry

1. Qu, Hailin


U: Journal of quality assurance in hospitality & tourism. Vol. 9 (2008), No. 2. - 108-134.

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