Sign.: X-658.8
Kotler, Philip
     Marketing for hospitality and tourism / Philip Kotler, John Bowen, James C. Makens. - 4th ed. - Upper Saddle River : Prentice-Hall, International, Inc., 2006. - XXIV, 932 str. : ilustr. u boji ; 25 cm
ISBN 0-13-201773-3.

KST: 361; KST: 111-2
* marketing u turizmu - općenito * udžbenici, turizam i teorija, istraživanja, obrazovanje , turistička teorija - općenito
* knjiga
* ugostiteljstvo * hotelijerstvo

* marketing in tourism - general * textbooks, tourism and theory, research, education , tourism theory - general
* marketing * hospitality industry

1. Bowen, John T.
2. Makens, James C.


Inv. br.: 2007/055

---