A modified brand personality scale for the restaurant industry, 303-323.
Increase hotel customer value by reducing relevant perceived risk in Taiwan, 324-342.
The influential attributes that affect resident slot gamblers' repatronage intentions and willingness to recommend casinos to others, 343-367.
Gender differences in rural tourists' motivation and activity participation, 368-384.
Perception of the authenticity of Atayal woven handicrafts in Wulai, Taiwan, 385-409.