Lee, Yong-Ki
      A study on the moderating role of alternative attractiveness in the relationship between relational benefits and customer loyalty / Yong-Ki Lee, Woo-Kyu Ahn, Kyoungsik Kim. - 2008.

KST: 4221-4; KST: 333-1
* preferencije * suveniri
* znanstveni članak
* relational benefits (confidence benefits, social benefits, special treatments) * customer loyalty * alternative attractiveness

* preferences * souvenirs

1. Ahn, Woo-Kyu
2. Kim, Kyoungsik


U: International journal of hospitality and tourism administration. Vol. 9 (2008), No. 1. - 52-70.

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