Lumsden, Shelly-Ann
      Customer value in an all-inclusive travel vacation club: an application of the RFM framework / Shelly-Ann Lumsden, Srikanth Beldona, Alastair M. Morrison.

KST: 3223-1-1; KST: 2234-4
* ponašanje i iskustvo potrošača * posebni dopunski kapaciteti
* znanstveni članak
* Recency, Frequency, and Monetary (RFM) * perceived customer value * travel vacation club

* consumer behaviour and experience * specific complementary facilities

1. Beldona, Srikanth
2. Morrison, Alastair M.


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 16 (2008), No. 3. - 270-285.

---