Walters, Gabrielle
      The effectiveness of print advertising stimuli in evo9king elaborate consumption visions for potential travelers / Gabrielle Walters, Beverley Sparks, Carmel Herington.

KST: 4221-2; KST: 662-1
* odluke * prospekti, brošure, leci
* znanstveni članak
* consumer decision making * advertising * external stimuli * mental imagery * consumption vision

* decisions * prospects, brochures, leaflets

1. Sparks, Beverley
2. Herington, Carmel


U: Journal of travel research. Vol. 46 (2007/08), No. 1. - 24-34.

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