Sign.: 1, TC
Journal of travel research. Vol. 46 (2007/08), No. 1. - 2007.
Inv. br.: č2008/059-1
Introduction: challenging destination promotion, 3-4.
- Using brand personality to differentiate regional tourism destinations, 5-14.
- Promoting tourism destination image, 15-23.
- The effectiveness of print advertising stimuli in evo9king elaborate consumption visions for potential travelers, 24-34.
- Travel blogs and the implications for destination marketing, 35-45.
- Success factors for destination marketing web sites: a qualitative meta-analysis, 46-63.
- The destination promotion triad: understanding asymetric stakeholder interdependensies among the city, hotela, and DMO, 64-74.
- Toward a theoretical framework of collaborative destination marketing, 75-85.
- Tourism destination competitiveness: from definition to explanation?, 86-95.
- Destination governance: using corporate governance theories as a foundation for effective destination management, 96-107.
- New paradigms in city tourism management: redefining destination promotion, 108-114.