Magnini, Vincent P.
      Understanding the use of celebrity endorsers for hospitality firms / Vincent P. Magnini, Earl D. Honeycutt, Ashley M. Cross.

* znanstveni članak
* celebrity endorser * credence qualities * experience qualities * hospitality endorser * hotel endorser

1. Honeycutt, Earl D.
2. Cross, Ashley M.


U: Journal of vacation marketing : an international journal. Vol. 14 (2008), No. 1. - 57-69.

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