Clark, John S.
      If you have their minds, will their bodies follow? Factors effecting customer loyalty in a ski resort setting / John S. Clark, Jill K. Maher.

* znanstveni članak
* commitment * customer loyalty * consumer trust * relationship marketing * value

1. Maher, Jill K.


U: Journal of vacation marketing : an international journal. Vol. 13 (2007), No. 1. - 59-71.

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