Lee, Jin-Soo
      Attendee-based brand equity / Jin-Soo Lee, Ki-Joon Back.

KST: 4222
* image i marka (brand)
* znanstveni članak
* attendee-based brand equity * brand association * brand trust * updated expectation of brand value (UEBV) * attitudinal brand loyalty

* image and brand

1. Back, Ki-Joon


U: Tourism management : research - policies - practice. Vol. 29 (2008), No. 2. - 331-344.

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